Big Business Acting Big Green?

Most have seen the ads by now... the ones that lead to ecomagination.com at the end.

But what is ecomagination? It is in fact the brainchild of the General Electric Co. and their commitment to the environment through innovation and financial investment. As the company itself says:

"Ecomagination puts into practice GE’s belief that financial and environmental performance can work together to drive company growth, while taking on some of the world’s biggest challenges. Learn about the GE commitment to products and services that are as economically advantageous as they are ecologically sound."

As I have said in numerous other posts, we live in exciting and opportune times as we see all the technology we crave merge with the desire to preserve our world. When a company with the clout and wallet of GE steps up to the sustainability plate, others will lineup behind them.

The site is very clean looking with bright colors and pleasing images. Check out their visions, news, the products, and the showcases... I will be featuring my favorite in it's own post, but urge you to watch the others as they tout a number of GE's innovations around the world.

keep green.

25 days, 25 runs...